Those best practices in e-commerce with traditional business, in common with the release of the enterprise are based on the original e-commerce advantages. They proved that the traditional businesses, e-commerce is not subversion, but liberation.
Sun Tong | Shang Wen Wen Han Ying Zhao | Photo
2010 12 11, in the
such a point that in today's e-commerce, the Internet is not just concerned about people who already are entrepreneurs and VC, the traditional business interests and explore e-commerce is trying to set off a new upsurge. E-commerce on these traditional companies have not just a trend, a new channel and new business models, it is gradually becoming the future competitiveness of these enterprises is an important gene.
10 outstanding innovation in e-commerce and business practice. Achievements of these enterprises is the most unique advantages of the traditional and e-commerce enterprise original new genes very well together, and make the further transformation of enterprise e-commerce business model and development of the original direction.
have, people think the Internet is a new world, but now that the Internet is the world; people who think that e-commerce is a new model, but now, e-commerce has become all enterprises competing in the development process building an indispensable force of genes.
e-commerce is not subversion, but liberation. Traditional enterprises are not necessarily made in the field of electronic commerce largest and strongest, but can confirm is that in the future, traditional enterprises to develop and operate a more innovative, smarter, more sustainable business models, not to leave open e-commerce the new genes.
look at the influence of these has a strong brand, high quality line resources, mature channels for traditional enterprises are not difficult to find, how the traditional business lines under the
depth interviews and analysis after the final selection out of these 10 companies, the integration of user experience.
Speaking of marketing, cost control, as the United States, Obviously, the tradition of throwing money can be good things has passed. They also have to change traditional enterprise inherent genes.
Spring Airlines is the best reference. As of 2010, this from the A lot of people understand that the fare is low, a company had, in the end is how to make money? And as agent-based sales model is different from Spring Airlines directly at his official website to sell tickets, and set their own reservation system, the use of this system, make the chased the ticket less fans, and the formation of the effect of word of mouth.
rather not see or touched for the very complex virtual products and online insurance marketing have to face many obstacles. Tai Kang Life Through online and offline research, found that online shopping crowd on the price and the sensitivity of the insurance category is different with the line, they immediately demand to the product development department, considering the customer orientation, risk status, channel costs, etc. , for the launch of new online marketing creative. These products are cheap, customers can be combined arbitrarily. Online and offline products in the segment, while the formation of differentiated marketing strategy.
as well as Hong Kong Central Plains real estate wise, such a Through the integration of the freshest, most real data, maps, news, election agent for the customer to select flats get a stop, creating a platform for real-time updates. Currently, they have been changed as a real estate agency estate agency industry, online business business model.
chain in e-commerce, higher dan from the supply chain and IT systems integration. Because the traditional users and the needs and habits of Internet users are not the same, emphasizing the integration of the supply chain is indeed wise layout. Use of customized handheld PDA, the implementation of a single product management system. Simply the physical store through the PDA, anytime, anywhere monitoring a volume of goods each, color, size of the feedback, so that the number of real-time inventory with discounts of varying network linkage.
full of travel agencies in Taiwan is a lion E of the cool companies. By B2B2C model, open up the entire process, even if the final consumer in the online booking hotels, the whole information can also directly reach the lion's upstream suppliers, as a complete chain, enhancing the overall service quality and efficiency.
However, the competitive e-commerce competition is ultimately the user experience, and who better user experience, customers will be willing to stay. But no matter who, this is the hardest to reach part of the e-commerce. Preferences based on customer cross-channel view to meet the individual needs, is the marketing front-end to end supply chain, a system engineering. And further, the business knowledge of the real needs of our customers, determine the level of its e-commerce reach.
Li Ning, the company is implementing cross-channel e-commerce optimization, Whether online, offline, mobile phone or computer, in order to enhance customer convenience and business convenience, Li Ning hopes to open up the gap between the channel and channel to make a smooth feel to the customer through a better shopping experience.
same mind, China Southern Airlines has created a process of passenger travel around the or economy class) - Cabin Services - Luggage service - arrived at the hotel - hotel stay - to leave the hotel - to the airport - check-in - Personalized Interactive, to develop travel plans next time. Services for each aspect, China Southern Airlines are conducting continuous optimization. This is what they seek from the choice of tickets to the final form took the opportunity to service the whole process chain.
In short, the e-commerce as a For traditional businesses, which include marketing, IT and supply chain management, the user experience of complex systems. The dealer used the face of traditional enterprises, must think about how to face the end consumer, and the line to good advantage and online interaction and integration Caixing. Also hope that more companies from following the case of the 10 companies to get more inspiration.
2010 Outstanding enterprise e-business case
Li Ning: Online and offline integration
customer focus, through the supply chain and information systems upgrades, seamless cross-channel conversion.
Sun Tong | Man
as an early test the water of traditional e-commerce business, e-commerce Shanghai Li Ning Company Limited (hereinafter referred to as the as the industry model. The end of 2007, Li Ning has found Taobao B2C platforms in the spontaneous formation of a product of the Internet channel, in terms of price and marketing strategies and other dimensions, this channel is controlled in the scope of Li Ning Company. And because of this, Li Ning, founded in 2008, a team of e-commerce, when the idea of just doing business and embrace the Internet, more importantly, will the entire Internet channel management and monitoring.
face as many as 20,000 of the At the same time, Li Ning, e-commerce pricing strategy from the outset with the line sync - new absolutely no discount, stock clearance of goods belonging to, allowing consumers to get a good price.
Now, Li Ning is focusing on the development of e-commerce strategy is to achieve the integration of online and offline. LIN Li told reporters in the long run, Li Ning's users will get the experience of the future is: At any time, space, those who had access to Li Ning products, places, and the terminal will have a good integration; whether in phone or on the Internet, the user management system and service system are set up and coordination, to provide consumers with better service experience.
However, the integration of the two channels is a systemic problem. LIN Li said, first of all IT systems to achieve seamless B2B and B2C docking, online orders can be distribution channels through the line,
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